![]() Put together a packet with some stats about your audience size, demographics, and other data that would be relevant to advertisers. Otherwise you’ve got to do your own legwork. If you’re really popular, odds are they’ll get in touch with you. How do you get sponsors for your podcast? That depends. Essentially, a company with a target audience that overlaps with your listeners will pay you to mention or promote their product or service in your podcast. ![]() It’s basic advertising, probably the closes podcasting comes to “old media” models. Many of the most popular podcasts out there have a few sponsorships, so you’re probably already familiar with this revenue model. So how do you get your podcast bringing in revenue? There are a few ways – none of which are mutually exclusive. But monetizing a podcast isn’t as simple as just flipping a “money” switch. If you’ve already got a successful podcast, you’ve got every right to want to make a few bucks to make up for all of your hard work. Promote yourself, and with a lot of work and a little luck a listener base will follow.įor a more thorough guide to starting your own podcast, Lifehacker has probably the best one we’ve been able to find. Now it’s just a matter of recording your first episode, uploading it to podcasting channels like iTunes and the Google Play Store, and (here’s the important part) following through to create quality content on a regular basis. While not strictly a piece of gear, your podcast should definitely have its own website as well. If you’re serious though, there’s no shortage of audio equipment to stock up on: mics, mixers, headphones, soundproofing for your studio, the list goes on. If you’re on a limited budget or not ready to make a huge investment, a simple podcast can be created with nothing more than a computer’s built-in microphone and free audio recording software like Audacity. ![]() ![]() Leveraging your pre-existing interests is the best way to find a podcasting niche that will work for you. What are you personally interested in? What are you passionate about? What do you already know and what can you talk about? If you’re passionate about something, odds are a lot of other people are too (it’s a big world). Instead of trying to look outward at all of the possible topics in the universe and trying to pinpoint the one for you, look inward. But this isn’t a good way to think about things. When you’re trying to decide on a topic for your podcast, it might seem like all the good ideas have already been taken. Look, there are already a lot of podcasts out there. ![]()
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